‘BIG REVEAL’ OF THE BRAND NEW MONOPOLY: GLOUCESTER EDITION FEATURING THE TRAFFIC GROUP!

A unique Gloucester version of the world’s most famous board game has hit the shops, and The Traffic Group proudly take place at square number four on the board, and a ‘Big Reveal’ of the much-anticipated and official MONOPOLY: Gloucester Edition game took place earlier this month in the city.

The launch saw Mr. Monopoly head west from his Mayfair HQ to star at the big bash, where it was revealed that Gloucester Docks and Gloucester Cathedral form the game’s top ranking set. The event took place at Linc, the blood cancer charity based at Patch in The Forum. At the launch a giant replica of the board was unfurled, revealing for the first time the identities of the 30+ Gloucester places that feature in the game.

Earlier this year it was announced that Gloucester is ‘Passing GO’ for this Christmas. At the time of the announcement the public was invited to make suggestions for spaces on the board and also wording for the Community Chest and Chance cards.

Ben Ladd Gibbon, Partnerships Manager at Winning Moves UK – who was at the event – said:

“Thank you to everyone who took part in our public consultation process. We have been wonderfully spoilt for choice putting this game together.”

Will Credicott, Group Marketing Manager at The Traffic Group – who attended the launch and contributed to the project comments:

“We’re really proud to be part of Gloucester Monopoly. We’ve been manufacturing in the city for over 50 years, and although people might not recognise our name, they probably interact with our technology every day, whether they’re walking to school, driving to work or heading into town. “

The Traffic Group take square number four on the board, which results in a £200 fine for players who land on it, along with three chance cards that relate to its traffic technology.

Will adds:

“As our business is centred around traffic and transport we had a lot of fun coming up with ways to enhance game play and make it relevant to our solutions. Although ideally we’d like them to remember us for our technology rather than the £200 fine! It’s all good fun, though, and hopefully it’ll get people talking about who we are and what we do.”

Features of the board include:

• AND ‘THE OLD KENT ROAD OF GLOUCESTER’ IS: The Folk of Gloucester get to land on the board’s most infamous square, Old Kent Road. The reason? The Folk’s home is old – very old, dating back to at least 1512. The stunning timber-framed Tudor building is free to roam around, as are its tranquil gardens. “A perfect fit” says Mr. Ladd Gibbon.
• TRAIN STATIONS: The four stations that appear in the London Monopoly classic – like King’s Cross and Liverpool Street – become a ‘travel’ set.
• PLAY YOUR CARDS RIGHT: The bespoke cards include one which sees art imitating life – as players are fined one hundred Monopoly Dollars for parking illegally.

Other well-known and beloved city landmarks and organisations featuring in the game include St. Michael’s Tower, The Guildhall. Orchard Street Market and fourth-generation family run business Lanes Health. Nearby Cooper’s Hill Cheese Rolling also appears on a square. Three charities feature too – each on their own Community Chest square. The trio are (in ascending order of how they appear on the board): The Hollie Gazzard Trust, the James Hopkins Trust and Linc Charity.

The makers of the new board are Winning Moves UK, who produce official Monopoly editions across the globe – under license from Hasbro, a leading games, IP and toy company.

The game is available now at Waterstones and TGJones – as well as at winningmoves.co.uk and widely online.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including  Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

About Winning Moves

Winning Moves is a leading world games company, which since 1992 has owned and produced TOP TRUMPS, producing and selling the ‘Cool, Card, Cult’ game in more than 30 countries across the world. Winning Moves also produces, with Hasbro, official versions of MONOPOLY based on cities and towns across the world, including in the UK, across Europe, the US, the Middle-East, Africa, the Far East, Australasia and many more places. Winning Moves as well owns and produces PASS THE PIGS, WADDINGTONS NUMBER 1 PLAYING CARDS and a host of other leading games, toy and card Brands.

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Issued by 6 Star PR on behalf of Winning Moves UK and adapted by The Traffic Group.

For Media inquiries regarding the Monopoly Game and Winning Moves please contact: [email protected]