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Will Credicott

Will Credicott is Group Marketing Manager at The Traffic Group and leads strategic initiatives spanning marketing, communications, branding, content generation and events.

Will is a rising figure in the traffic industry, having represented The Traffic Group on national radio and through various speaking arrangements. He currently holds the position of Chairman of Working Group 5 for the Association for Road Traffic Safety and Management (ARSTM), and through this role has contributed to the development and publication of the Guidance on the Use of Portable Traffic Signals (GUPS), and continues to work with industry peers to drive safety, improve quality and influence legislation to make road works safer for practitioners and the travelling public.

Will is passionate about new technologies and the opportunities that exist to make traffic control safer, greener and more efficient through education, engagement and delivering new solutions to meet the changing needs of industry.

Contact Will for:

PR & press enquiries


March 4, 2026


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